We teamed up with AV pros Big Picture AVL to help them level up their brand during a major rebranding phase. Their goal? A clean, timeless logo that truly reflected who they are and where they’re headed. As the company continues to grow, they knew it was time to upgrade—and that started with a fresh identity. So we dove into the research, sketched out the vision, and crafted a logo that’s both recognizable and rooted in what Big Picture AVL stands for. To keep everything on-brand moving forward, we also built their Brand Bible—a go-to guide to make sure the look and feel stays consistent across the board.